The Guide Of Design Thinking To Become Innovative.

Design Thinking Start With : -

Driven by curiosity :
We are curious, open, ask W+H 
questions continuously, and 
change the perspective in order to look at things from various sides.

Focused on people :
We focus on the human being, build empathy, and are mindful when exploring his/her needs.

Accept complexity :
We explore the key to complex systems, accept uncertainty and the fact that complex system problems demand complex solutions.

Visualize and show :
We use stories, visualizations, and simple language to share our findings with the team or create a clear value proposition for our users.

Experiment and iterate :
We build and test prototypes iteratively to understand, learn, and solve problems in the context of the user.

Co-create, grow, and scale :
We continuously expand our 
capabilities to create scalable market opportunities in a digital world, and especially in digital ecosystems.

with varying perspectives and frameworks :
As the situation requires, we 
combine different approaches with design thinking, data analytics, systems thinking, and lean start-up methodology.

Develop process awareness :
We know where we stand in the design thinking process and develop a feeling for the “groan zone” to change the mindset through targeted facilitation.

Collaborate in networks :
We collaborate on an ad-hoc, agile, and networked basis with T-shaped people and U-shaped teams across departments and companies.

Reflect on actions :
We reflect on our way of thinking, our actions, and attitudes because they have an impact on what we do and on the assumptions we make.

The Toolbox in a nutshell :
Briefly and to the point, we will present the framework in which we move in this Toolbox and how we can use it most efficiently.
In design thinking, we adapt methods that are commonly applied by designers. This is why we make use of an iterative procedure in design thinking, from the problem statement right up to problem solution. 

The objective is to generate as many ideas as possible, including “wild” ones, with the help of various creativity techniques. The creative working method aims to trigger both halves of our brain. On our “journey” to a solution, iterations, leaps, and combinations of ideas are desirable in order to obtain a solution that in the end meets the needs of users (desirability). 

The solution must then also be economically viable (viability) 
and technically feasible (feasibility); see page 20. On the way to the solution, a high level of error tolerance is of great value, particularly in an early phase.

The tools and methods presented in this book are a means to an end, that is, we always customize the tools to our situation. If you try to explain design thinking in a few words, you must add that, with design thinking, the work is done on interdisciplinary 
teams, if possible. This is best done with a sufficient number of “T-shaped” team members, who possess not only the depth of knowledge in a certain domain but broad general knowledge as well. A diverse composition of teams (area, culture, age, gender) help in the process and also aid in breaking silo mentality.

A central aspect of the design thinking mindset is to build on the ideas of others and not focus on ownership or competition. We deal with the design thinking process and the design thinking mindset in greater detail later.

What tools are in the Toolbox?

The Design Thinking Toolbox aspires to present in a concise way the most important methods and tools in design thinking. To this end, we interviewed over 2,500 design thinkers in order to find out which tools yield the greatest benefits and are preferred by the design thinking community. A total of 150 tools were included in this survey and allocated to the individual steps in the design thinking cycle. At this point, we want to express our gratitude to the international design thinking community, whose members motivated one another to take part in this survey. We are particularly pleased that design thinkers from every continent participated. The survey enabled us to discuss in this Toolbox all those tools that are valuable in the eyes of the design thinking community for living the design thinking mindset.

In collaboration with companies and universities, we have found that users wish a quick reference book, particularly when they are just taking their first tentative steps with design thinking. Thus a selection of just over 50 tools came into being, described by more than 100 experts.

How is the Toolbox structured?

By way of introduction, we first discuss in the Toolbox the design thinking mindset and the design thinking process. The process is used as a reference to classify the individual tools and methods. 
In addition, a tabular list is integrated in the book cover. It helps with the navigation and with putting workshops together. At the end of the book, the “Quickfinder Tools” and the “Agenda canvas” 
workshop also helps to turn workshop preparation and workshop planning into a positive experience at an early stage.

What the Toolbox is not.

What we absolutely didn’t want to do is publish a “cookbook.” It is important for us to describe the application of the individual tools and point out in which phases these tools yield great benefits. 
These pointers are visualized as one full or half-full Harvey ball per process step in the table as well as at the beginning of each tool description.
Every moderator of design thinking workshops should develop his own sense of how and when the individual methods and tools are 
used, and adapt them to the individual situation of each design thinking workshop and each individual design challenge.

What additional value does the Toolbox offer?

What additional value does the Toolbox offer?
We have made the working tools available online in the form of well-known canvas models, lists, and empathy maps (see www.dt 
Because warm-ups have proven their byvalue for a positive start of a design thinking workshop, six of these ice breakers are also included in the Toolbox.

What is design thinking?

“The beginner’s mind”

People who have never dealt with design thinking often ask for simple analogies to help envision it better.
We have had good experiences with taking these people on 
an imaginary trip to their childhood. Especially at the age of 4, all children have something in common – they ask many 5W+H questions in order to learn and understand situations.
Nor do children know any zero-error culture. For them, doing, 
learning, and trying again stands in the forefront. This is how children learn to walk, draw, and so on.
Over the years many of us have forgotten this ability to explore 
and this type of experimental learning, and our education in 
schools and universities has taken care of the rest so that we do not question and investigate facts and circumstances in a big way.
With the “beginner’s mind,” we want to encourage people to ask questions as though we didn’t have the slightest idea as to their answers. Like an alien from outer space who sets foot on Earth for the first time and asks himself why we throw plastic into our oceans, work during the day and sleep at night, why we wear ties all the way to rituals that seem strange indeed to an outsider
such as looking for eggs at Easter time.

“If your mindset is is open to everything. “In the beginner‘s mind, there are many possibilities, but in the expert‘s mind there are few.” – Shunryu Suzuki

A “beginner’s mind” as the basis for our attitude:

•• Free of prejudices about how something works
•• Free of expectations about what will happen
•• Filled with curiosity to understand things more deeply
•• Open to a world of possibilities since we do not yet know at the beginning of our “journey” what is possible and what is not
•• Fail early on and often; learn quickly.
How we behave in order to apply design thinking 

•• We bid farewell to prejudices on “how things work.”
•• We put aside expectations about what will happen.
•• We strengthen our curiosity to understand facts and problems in depth.
•• We open ourselves up to new possibilities.
•• We ask simple questions.
•• We try things out and learn from it.

Success factors of design thinking :

In addition to the “beginner’s mind,” which constitutes an 
excellent starting point, a number of core propositions and success factors have become established in the design thinking community. We will describe them briefly.

1. Starting with human beings
People with their needs, possibilities, experience, and knowledge are the starting point for all considerations. People know pleasure 
(gains) and frustration (pains) and have tasks to be fulfilled (see Jobs to be done, page 75).

2. Create awareness of the problem In design thinking, it is of crucial importance to understand what we work on and what greater vision ought to be pursued. In order to find a solution, the team must have internalized the problem and have understood it in depth.

3. Interdisciplinary teams
Collaboration on the team and of teams of teams is vital for the holistic consideration of problem statements. Team members with varying skills and specialist knowledge (T-shaped) help in the creative process and with the reflection upon ideas.

4. Experiments and prototypes
Only reality shows whether a function or solution will last. 
The implementation of simple and physical prototypes helps in getting feedback from potential users.

5. Be mindful of process
For the work on the team, it is crucial that all members know 
where the team stands in the design cycle; which goals are 
currently to be attained; and which tools are to be used.

6. Visualize and show ideas
The value proposition and vision of an idea must be 
communicated as needed. In so doing, the needs of the user must be addressed, memorable stories be told, and pictures be used while telling a story.

7. Bias toward action
Design thinking is not based on lengthy considerations by 
somebody who sits alone behind closed doors. Instead, it lives from doing (e.g. building prototypes and interaction with potential users).

8. Accept complexity
Some problem statements are quite complex since we want to integrate different systems and react to events agilely and with 
purpose. Thinking in systems is more and more becoming a 
critical skill, for example, in the case of digital solutions.

9. Co-create, grow & scale with varying mental states
Design thinking helps us in solving problems. For market 
success, however, business ecosystems, business models, and organizations must also be designed. This is why we combine different approaches with design thinking, such as data analytics, systems thinking, and lean startup, as the situation requires.

The mindset and the success factors are crucial because each makes us capable of acting and helps us pose the right questions. It is the small 
changes in our mindset that enable us to pose questions in a different way and look at problems from other points of view.

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