2020 Best SEO Practices - GeekyNotes

What is SEO?

SEO stands for search engine optimization which is a practice of improving a website visibility and search

There's even contention among SEOs about white hat verses black hat verses grey hat.

2020 SEO Best Practices - GeekyNotes

SEO fits into larger digital marketing strategy. And is more focused on obtaining free or organic traffic. Other digital roles can work alignment with an SEO stategy.

White hat SEOs follow search engine best practices laid out by google and other search engines. While black hat SEOs tend to go against the grain and participate in what some might consider manipulative practices. Grey hats tend to be somewhere in the middle.

Black hat SEOs tend to get hit with penalties more frequently and are known for more churn and burn approach to SEO.

The major search engines are Google, Yahoo and Bing. Through there are lesser known search engines.

In addition, by optimizing Google you're following websites best practices that will help your site best across the board.
If you see web page of average search each page has 1p organic results in the middle.

Studies have shown that a little over 71% of all traffic to a website is visits from first page of results. Users are more likely to simply refine their search query, rather than continue on second page of search results.

However we focus on organic listings. Our goal is to get our, or our clients website, to show as high as possible for relevant keywords within these organic results. It is important to note that how clicks on a result and visits website are dramatically affected by the position of the result.

In fact first five results in the organic listings, brings the highest percentage of traffic, accounting for approximately 68% of clicks to a website just few positions in search, can boost a website's traffic significantly.

Alternatively, it's important to make sure your site is healthy and well optimized so you don't loose positions or traffic. The trick however is to make sure your optimizing for the right keywords that are most likely to lead to an engaged visitors converts. This will fall into keyword psychology and research.

SEO Best Practices
On-Page SEO Checklist

  1. Title tags. Assuming you've already done your keyword research, this is one of the most important on-page SEO factors. ...
  2. Meta descriptions. ...
  3. Content with targeted keyword phrases. ...
  4. Header tags and keyword phrases. ...
  5. Internal page linking with anchor text. ...
  6. Image ALT tags and filenames. ...
  7. Make content easy to read. ...
  8. Meta keywords.

& Also Watch This video if don't understand

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